Abandoned Cart Email

An automated email sent to shoppers who added items to their cart but did not complete their purchase, reminding them to return and finish buying.

Approximately 70% of online shopping carts are abandoned. Abandoned cart emails recover 5-15% of those lost sales automatically, with almost no ongoing effort.

A customer adds a £79 handbag to her cart and leaves. Two hours later she gets an email: "You left something behind. Your bag is waiting." She returns and completes the purchase.