Abandoned Cart Recovery

Automated emails or ads sent to shoppers who added items to their cart but didn't complete the purchase. One of the highest-ROI e-commerce automations.

70% of carts are abandoned. A 3-email recovery sequence can recapture 10-15% of lost sales automatically, often becoming a store's single highest-revenue automation.

A founder sets up a 3-email abandoned cart sequence: Email 1 (1 hour later): reminder. Email 2 (24 hours): scarcity nudge. Email 3 (48 hours): 10% off. She recovers £2,400/month in previously lost revenue.