Affiliate Marketing

A performance-based model where you pay a commission to a third party (affiliate) for every sale or lead they send you. The affiliate promotes your product through their own channels.

Affiliate marketing is risk-free acquisition. You only pay when results are delivered. It turns other people's audiences into your sales channel without upfront ad spend.

You create an affiliate programme paying 15% commission. A blogger with 80,000 readers promotes your product, generates 40 sales at £50 each. They earn £300; you earn £1,700 in new revenue.