AI Copywriting

Using AI tools to draft, edit, and optimise marketing copy, product descriptions, ad headlines, email subject lines, social captions, and landing page text.

AI copywriting reduces the time to produce a first draft from hours to seconds. The skill has shifted from writing to editing, knowing what good looks like and improving the AI's output.

You need 20 product descriptions for a new collection. You create a detailed prompt template, run all 20 through ChatGPT, and spend 30 minutes editing rather than 6 hours writing from scratch.