Analytics

The collection, measurement, and interpretation of data about how users interact with your website or app. Tools: Google Analytics, Posthog, Plausible, Mixpanel.

Analytics transforms instinct into evidence. Knowing exactly where users drop off, which pages convert, and where traffic comes from lets you make changes that predictably improve results.

A founder checks her analytics and discovers 80% of visitors leave on the pricing page. She A/B tests a simplified pricing layout and reduces drop-off to 50%, measurable improvement from data.