Angel Investor

A high-net-worth individual who invests their own money into early-stage startups in exchange for equity, typically the first outside investor after friends and family.

Angel investors provide not just capital but connections, advice, and credibility. The right angel can open doors to customers, press, and follow-on investors that money alone cannot buy.

You pitch at an angel event. An investor with experience in your sector offers £75k for 8% equity. The deal gives you 18 months runway and introductions to 3 potential enterprise clients.