E-Commerce & Product Sellingintermediate
Average Order Frequency
Definition
How often, on average, a customer places an order with you over a set period, such as a year.
Why it matters
A higher average order frequency means customers keep coming back, which is usually cheaper and more profitable than constantly finding new ones.
Example
If your typical customer buys from your shop four times a year, your average order frequency is four.
Related terms
Learn the language of business - and build the systems behind it.
Rich Girl Systems turns 1168+ founder concepts into a step-by-step programme with daily challenges, XP and your own assistant.
Take the free founder quiz