B-Roll

Supplementary footage cut in around your main shot to add context, mood or visual interest. If the main clip is you talking to camera, B-roll is the close-ups, hands, product shots and scenery layered over your voice.

B-roll is what makes short videos feel polished and keeps viewers watching, which matters directly for reach on platforms that reward watch time. It also hides cuts and mistakes in your main take.

A creator films a voiceover about a morning routine, then layers B-roll of coffee being poured and a notebook opening so the video never sits on one static shot.