B2B

A business model where you sell products or services to other businesses rather than directly to individual consumers.

B2B deals typically involve higher transaction values, longer sales cycles, and more rational buying decisions. Understanding whether you operate B2B or B2C fundamentally shapes your marketing, pricing, and sales approach.

A founder who creates a social media scheduling tool and sells it to marketing agencies is operating a B2B model. Her customers are businesses, not individual shoppers.