Marketing & Advertisingintermediate
Backlinks
Definition
Links from other websites pointing to your website. Search engines treat high-quality backlinks as votes of trust, which improve your search rankings.
Why it matters
Backlinks are one of the strongest signals Google uses to rank websites. A single link from a high-authority site can meaningfully boost your organic visibility.
Example
A journalist cites your data in a BBC article and links to your website. That backlink tells Google your site is credible and worth ranking higher.
Related terms
Learn the language of business - and build the systems behind it.
Rich Girl Systems turns 1168+ founder concepts into a step-by-step programme with daily challenges, XP and your own assistant.
Take the free founder quiz