Marketing & Advertisingintermediate
Brand Audit
Definition
A comprehensive review of your brand's current positioning, messaging, visual identity, and customer perception, identifying strengths, inconsistencies, and gaps.
Why it matters
Brands drift over time. A brand audit realigns your identity, ensures consistency across channels, and often reveals missed opportunities to sharpen your message.
Example
A founder reviews all her touchpoints: website, social bios, email signature, packaging, proposals. She discovers 4 different tone-of-voice styles and a logo used in 3 different sizes.
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