Marketing & Advertisingbeginner
Brand Awareness
Definition
The extent to which your target audience recognises and recalls your brand, the first stage of the marketing funnel before consideration or purchase.
Why it matters
People buy from brands they recognise and trust. Brand awareness is the long-term investment that lowers CAC and improves conversion rates across all channels over time.
Example
Posting consistently on TikTok for 6 months means that when someone finally sees your product for sale, they already know your brand. Cold becomes warm. Conversion doubles.
Related terms
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