Brand Deal

A paid partnership between a creator and a brand, the creator promotes the brand's product or service to their audience in exchange for payment.

Brand deals are often the fastest way for creators to generate high income. A single deal can pay £500-£50,000+ depending on audience size, niche, and engagement.

A skincare brand pays a creator with 80,000 followers £1,200 for an Instagram Reel and three Stories promoting a new serum. The creator discloses it as an ad (#ad).