Marketing & Advertisingbeginner
Call to Action
Definition
A clear instruction that tells your audience exactly what to do next, such as "Buy now", "Book a call" or "Download the guide".
Why it matters
People rarely act unless you ask them to. A strong call to action turns passive readers into customers, subscribers and bookings.
Example
At the end of a sales page, a button reading "Start my free trial" is a call to action.
Related terms
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