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Canva

Definition

A browser-based graphic design tool that allows non-designers to create professional-quality visual content, social media posts, presentations, proposals, and brand materials.

Why it matters

Canva has democratised design for founders. With templates, brand kits, and an intuitive interface, a non-designer can produce polished visual content in minutes.

Example

A founder uses Canva to create her Instagram content, pitch deck, lead magnet PDF, and email header, all without hiring a graphic designer, saving thousands annually.

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