Marketing & Advertisingintermediate
Case Study
Definition
A detailed story showing how a real customer used your product or service and the results they achieved, with specifics and numbers where possible.
Why it matters
A case study proves your offer actually works by showing real before-and-after results, which reassures buyers who need more than a quick quote.
Example
You publish a case study showing how a client grew her bookings by 40 percent in three months using your system.
Related terms
Learn the language of business - and build the systems behind it.
Rich Girl Systems turns 1168+ founder concepts into a step-by-step programme with daily challenges, XP and your own assistant.
Take the free founder quiz