Challenge Launch

A free 5-10 day structured challenge, delivered via email or live sessions. That attracts a large audience, provides immediate value, and pitches an offer at the end.

Challenge launches generate intense engagement and high purchase intent. Participants who complete a challenge and see results are primed to invest in the next level.

A business coach runs a free "5-Day Business Clarity Challenge." 800 people sign up, 400 complete it, and she makes 60 sales of her £997 programme at the end, generating £59,820.