Checkout Optimisation

The process of reducing friction in the purchase process, fewer form fields, guest checkout, multiple payment options, clear trust signals, to increase the percentage of customers who complete payment.

The average checkout abandonment rate is 70%. Optimising your checkout is the highest-leverage conversion improvement you can make. You are capturing buyers who already decided to buy.

You enable Apple Pay and guest checkout. You remove 4 unnecessary form fields. You add a progress indicator. Cart-to-purchase conversion jumps from 42% to 61%.