Cold Email

An email you send to someone who does not know you yet, with the goal of starting a conversation or making a sale. It is personalised outreach rather than a mass newsletter.

Cold email lets you reach dream clients directly without paying for ads. Done well and with permission in mind, it can fill your pipeline for almost no cost.

You email a boutique owner saying "I noticed your new collection and I think my packaging service could save you hours, could we chat for 15 minutes?"