Cold Outreach

Proactively contacting potential customers or clients who have had no prior interaction with your brand, through email, LinkedIn, Instagram DM, or direct mail.

Cold outreach gives you control over your pipeline. You do not wait for leads to come to you. Done well, it can book 5-10 qualified calls per week without paid advertising.

You identify 20 ideal clients on LinkedIn. You send a personalised 3-line message focused entirely on them and their potential problem. 4 reply positively. 2 book a call. That is a 10% reply rate, excellent.