E-Commerce & Product Sellingbeginner
Colourway
Definition
One specific colour combination that a product design comes in. The same style offered in black, cream and navy is the same product in three colourways.
Why it matters
Offering the right colourways can multiply sales from one design without new manufacturing complexity, while too many ties up cash in stock that does not sell.
Example
A brand launches its bestselling coat in three colourways for winter, tracking which sells fastest before placing a reorder.
Related terms
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