Community-Led Growth

A growth strategy where your community, customers, fans, peers, drives acquisition and retention through shared identity, conversation, and peer support.

Communities create compounding network effects: each member makes the community more valuable, which attracts more members. CLG businesses have dramatically higher retention and lower acquisition costs.

A founder builds a free Slack community for her niche before launching her paid programme. The community grows to 3,000 members. Her most effective acquisition channel and proof of product-market fit.