Content Licensing

Granting a brand permission to use your content, photos, videos, or copy, across their own channels, typically in exchange for a licensing fee.

Content licensing turns your creative work into an additional revenue stream. Brands pay a premium for the right to run content as paid ads in your name (whitelisting).

A food creator charges £200 for a recipe video and an additional £300 for a 30-day licence for the brand to run it as a paid Meta ad. Total: £500 for one piece of content.