Marketing & Advertisingintermediate
Conversion Rate
Definition
The percentage of people who complete a desired action, purchase, sign-up, download, out of the total who visited or saw your offer. CR = (Conversions ÷ Visitors) × 100.
Why it matters
Doubling your conversion rate is equivalent to doubling your traffic, but costs nothing extra. Small CR improvements create huge revenue differences at scale.
Example
100 people visit your online store and 3 buy something. Your conversion rate is 3%. E-commerce average is 1-3%.
Related terms
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