Websites & Technologyintermediate
Conversion Rate Optimisation
CRO
Definition
The systematic process of increasing the percentage of website visitors who take a desired action, through testing, UX improvements, and data analysis.
Why it matters
Doubling your conversion rate doubles your revenue without spending more on traffic. CRO is often the highest-ROI growth lever available to an established business.
Example
A store gets 10,000 monthly visitors with a 1.5% conversion rate = 150 sales. Optimising the checkout flow to 3% = 300 sales, double the revenue from identical traffic.
Related terms
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