Copywriting

The craft of writing text designed to persuade, sales pages, ads, emails, product descriptions, and website copy. Copywriting is salesmanship in print.

Every word on your website, in your emails, and on your product pages is either winning or losing customers. Great copywriting can double conversion rates from the same traffic.

A founder rewrites her landing page headline from "Online Business Course" to "From 9-to-5 to Full-Time Founder in 90 Days." Conversion rate: from 1.3% to 4.1%.