Core Web Vitals

Google's set of three specific performance metrics that measure real-world user experience on a webpage: LCP (loading), FID (interactivity), and CLS (visual stability).

Core Web Vitals directly affect your Google search ranking. A slow or visually unstable page scores poorly, appearing lower in search results than competitors with better scores.

Your LCP (Largest Contentful Paint) is 4.8s, Google considers anything above 2.5s "poor." Compressing your hero image from 2MB to 200KB drops LCP to 1.8s. Your Google ranking improves.