Marketing & Advertisingintermediate
CPL
Cost Per Lead
Definition
The average amount you spend to generate one potential customer (lead), someone who has shown interest by giving you their details. CPL = Total spend ÷ Number of leads.
Why it matters
CPL tells you how efficiently your marketing converts strangers into prospects. A high CPL means your targeting or offer needs work.
Example
You run a Facebook ad promoting a free PDF download and spend £200. 80 people download it and join your email list. CPL = £2.50 per lead.
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