Creator Fund

A financial programme run by a social media platform, such as TikTok or YouTube, that pays creators directly based on views, watch time, or engagement metrics, enabling content to become a revenue source.

Creator funds lower the barrier to monetising an audience by paying for content performance without requiring the creator to sell products. However, the rates are typically low, making them a supplement rather than a primary income strategy.

A founder who posts educational business content on TikTok joins the Creator Fund and earns a small income from views. She treats it as a supplementary revenue stream while using the same platform to drive traffic to her paid courses and newsletter.