Marketing & Advertisingintermediate
CTR
Click Through Rate
Definition
The percentage of people who clicked on your ad or content after seeing it. CTR = (Clicks ÷ Impressions) × 100.
Why it matters
A low CTR usually means your creative, headline, or hook is not compelling enough. Improving CTR reduces your CPC and stretches your ad budget further.
Example
1,000 people see your Instagram ad and 30 click on it. Your CTR is 3%. Most ad platforms consider 1-3% a solid CTR.
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