Marketing & Advertisingbeginner
Customer Avatar
Definition
A detailed, made-up profile of your ideal customer, covering their age, goals, worries and habits, used to guide your marketing.
Why it matters
A clear customer avatar helps you write, sell and design for one specific person, which paradoxically attracts far more of the right people.
Example
Your avatar is "Sophie, 34, a busy mum starting a side hustle who wants simple systems and feels overwhelmed by tech".
Related terms
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