Business Foundationsintermediate
Customer Feedback Loop
Definition
A system for continuously collecting, analysing, and acting on customer feedback, creating an ongoing cycle of product and service improvement.
Why it matters
Businesses that systematically gather and act on feedback improve faster and churn less. Ignoring feedback means problems compound until customers leave without explaining why.
Example
After every project, a consultant sends a 3-question feedback form. Responses feed into a Notion dashboard reviewed monthly. Issues are addressed; positive patterns are replicated.
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