D2C

Selling your products directly to end customers through your own website or social channels, without going through retailers, wholesalers, or marketplaces.

D2C brands own the customer relationship, collect first-party data, and keep full margin. It builds brand equity in a way that selling on Amazon never can.

Instead of wholesaling your candles to gift shops at £8 each, you sell them directly on your Shopify store at £22 each, triple the margin and direct access to your customer.