DMCA Takedown
Definition
A legal notice issued under the Digital Millennium Copyright Act requiring an online platform to remove content that infringes the sender's copyright, used to protect digital content from unauthorised reproduction.
Why it matters
Founders who create original digital content regularly encounter it being reproduced without permission. Understanding the DMCA takedown process provides a legal mechanism to have infringing content removed from platforms quickly and without litigation.
Example
A founder discovers her paid course content has been uploaded to a YouTube channel without her permission. She files a DMCA takedown notice with YouTube directly through their copyright infringement reporting tool. YouTube removes the video within 48 hours and issues a copyright strike to the infringing channel.
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