Domain Authority

A score (1-100) developed by Moz that predicts how likely a website is to rank on search engine results pages, based primarily on the quality and quantity of backlinks.

Domain authority influences how quickly new content ranks and whether your site appears above competitors. Building DA through backlinks is a long-term SEO investment.

A new website starts with DA 1. After 12 months of consistent content and guest posting to earn backlinks, it reaches DA 25, meaning new articles rank significantly faster.