Domain Name

The human-readable web address of a website, like richgirlsystems.com. Purchased from domain registrars (Namecheap, GoDaddy, Google Domains) and pointed to your hosting.

Your domain name is a core brand asset. A strong .com domain builds trust, improves email deliverability, and is easier to share verbally. Buying it early prevents losing it to squatters.

A founder registers herluxurycoaching.com for £12/year before launching, pointing it to her Squarespace site. Three months later someone offers her £3,000 for it, she's glad she bought it first.