Early Bird Pricing

A discounted rate offered to the first group of customers who buy before a launch date, creating urgency and rewarding early commitment.

Early bird pricing fills the first cohort of a new offer, generates social proof for the main launch, and creates a valuable list of committed buyers who provide feedback.

A course creator opens early bird registration at £197 for the first 30 people (vs full price £297). She sells 28 spots in 72 hours, generating £5,516 and real testimonials before the main launch.