Eisenhower Matrix

A prioritisation tool that sorts tasks into four quadrants: Urgent & Important (do now), Important but Not Urgent (schedule), Urgent but Not Important (delegate), Neither (delete).

Most founders live in the "Urgent" column and never reach the Important work that actually grows the business. The matrix forces you to distinguish reaction from strategy.

Urgent + Important: fix a broken checkout page. Important, not urgent: write your content strategy. Urgent, not important: reply to a non-essential email. Neither: scroll social media.