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Marketing & Advertisingintermediate

Email Automation

Definition

Pre-written email sequences that are automatically sent to subscribers based on specific triggers, a sign-up, a purchase, an abandoned cart, a date.

Why it matters

Email automation turns your email list into a revenue engine that works while you sleep. A 5-email welcome sequence can generate 30-50% more revenue than a single welcome email.

Example

A customer buys from your store. Trigger 1: order confirmation. Day 3: thank you + how-to guide. Day 7: review request. Day 14: related product recommendation. All automated.

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