Email List

A database of email addresses from people who have opted in to receive communications from you, one of the most valuable assets a business can own.

Unlike social media followers, your email list belongs to you. Algorithms can kill your reach overnight, but no one can take away your list. Email consistently delivers the highest ROI of any marketing channel.

A founder launches a free guide and collects 500 email addresses. Those 500 subscribers become the first buyers when a paid product launches.