Email Segmentation

Dividing your email list into groups based on shared characteristics (purchase history, interests, location, behaviour) to send more relevant, targeted messages.

Segmented email campaigns achieve 14% higher open rates and 100% higher click-through rates than unsegmented sends. Sending the same message to everyone is leaving money on the table.

A founder segments her list: buyers vs non-buyers, and programme A vs programme B owners. Each group gets different launches, offers, and content, relevant to exactly where they are in her world.