Creator Economy & Contentintermediate
Engagement Rate
Definition
The percentage of your audience that actively interacts with your content, likes, comments, shares, saves, relative to your reach or follower count.
Why it matters
High engagement signals to algorithms that your content is valuable, increasing organic reach. Brands also use engagement rate to evaluate influencer partnerships.
Example
You have 5,000 Instagram followers. A post gets 300 likes and 40 comments. Engagement rate = 340 ÷ 5,000 × 100 = 6.8%. Above 3% is considered strong.
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