E-Commerce & Product Sellingbeginner
Etsy
Definition
An online marketplace specialising in handmade, vintage, and craft goods, one of the most popular platforms for creative and product businesses.
Why it matters
Etsy has millions of buyers actively searching for independent products. It is one of the fastest routes to a first sale for handmade, personalised, or niche product sellers.
Example
A founder making personalised jewellery opens an Etsy shop, optimises her listings, and generates consistent sales without needing her own website or advertising budget.
Related terms
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