Websites & Technologyintermediate
Exit Intent Popup
Definition
A popup that appears when a visitor shows signs of leaving a webpage, typically triggered by the cursor moving toward the browser's close button.
Why it matters
Exit intent popups recover a percentage of visitors who were about to leave without taking action. A well-timed, relevant offer can convert 2-5% of abandoning visitors.
Example
A visitor starts to leave a sales page. A popup appears: "Before you go, download our free guide: 5 Ways to 10x Your Revenue This Year." 3.2% of exiting visitors submit their email.
Related terms
Learn the language of business - and build the systems behind it.
Rich Girl Systems turns 1168+ founder concepts into a step-by-step programme with daily challenges, XP and your own assistant.
Take the free founder quiz