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Websites & Technologyintermediate

Exit Intent Popup

Definition

A popup that appears when a visitor shows signs of leaving a webpage, typically triggered by the cursor moving toward the browser's close button.

Why it matters

Exit intent popups recover a percentage of visitors who were about to leave without taking action. A well-timed, relevant offer can convert 2-5% of abandoning visitors.

Example

A visitor starts to leave a sales page. A popup appears: "Before you go, download our free guide: 5 Ways to 10x Your Revenue This Year." 3.2% of exiting visitors submit their email.

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