Marketing & Advertisingintermediate
First-Touch Attribution
Definition
A way of measuring marketing that gives all the credit for a sale to the very first place a customer discovered you.
Why it matters
First-touch attribution shows you which channels are best at finding brand new people, which is gold when you want to grow your audience.
Example
If someone first saw you on a podcast, then bought weeks later, first-touch attribution credits the podcast for that sale.
Related terms
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