Fixed Costs

Business expenses that stay the same every month regardless of how much you sell, rent, software subscriptions, insurance, salaried staff.

Fixed costs set your break-even point. The higher your fixed costs, the more you must sell before making any profit. Keeping fixed costs lean gives you financial resilience.

Your monthly fixed costs: Shopify £29, email platform £40, accountant £100, storage unit £80, insurance £35. Total: £284 every month whether you sell 0 or 1,000 units.