E-Commerce & Product Sellingbeginner
Flash Sale
Definition
A time-limited sale, usually 24-72 hours, offering significant discounts to create urgency and drive a spike in sales.
Why it matters
Flash sales reactivate dormant customers, clear slow-moving inventory, and generate a rapid revenue injection. They are best used strategically, not constantly.
Example
You email your list: "48-hour sale, 30% off everything, ends Sunday midnight." Dormant customers who have not bought in 6 months convert at 8-12% during a compelling flash sale.
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