Founder-Led Sales

The early stage approach where the founder personally handles sales rather than hiring a sales team. The founder talks directly to prospects, pitches, and closes deals.

No one understands the product and customer better than the founder in the early days. These conversations also surface invaluable feedback that shapes the product and messaging.

A SaaS founder personally runs every demo for her first 50 customers, using each call to refine her pitch and learn which features people care about most before hiring anyone.