Free Trial

A period during which a new user can access a SaaS product at no charge, typically 7-30 days, before deciding whether to purchase a paid subscription.

Free trials reduce purchase friction by eliminating financial risk. The challenge is converting trial users to paid customers, which requires strong onboarding and clear value delivery.

A SaaS tool offers a 14-day free trial. Users who complete the onboarding checklist within the first 3 days convert at 45%, versus 8% for those who do not.