Marketing & Advertisingintermediate
Funnel
Definition
The journey a potential customer takes from first discovering your brand to becoming a paying customer. Each stage narrows the pool, not everyone who sees you will buy.
Why it matters
Understanding your funnel shows you where you are losing people. Fixing a leaky funnel often has a bigger impact than increasing ad spend.
Example
Someone sees your TikTok → visits your website → adds to cart → abandons → receives a re-engagement email → buys. That sequence is your funnel.
Related terms
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